Alongside the wonderful team at Hornet, I directed a 30-second animation for Bath & Body Works’ 2021 fall product line. The narrative follows a charming fox traveling through three varying “scent-scapes” inspired by BBW’s Fall product line. Our hero leads us into these hidden magical worlds, transporting the customer into a unique microcosm of plants, creatures and musings. Each environment is rife with saturation, charm, magic... and even some surreal perspective shifts. Alice in Wonderland vibes.

The main goal was to create something incredibly magical that would carry through both their social media and screens in physical locations. This was quite a challenge, as we had to create a ton of different ratios out of one final render (both vertical and horizontal). In the end, we came up with something enthralling and textural, something that we were all proud of! It was such a pleasure leading this job.