Old Navy: Buy online. pickup in-store.
Ten days. That's the amount of time we had to work on this project, from start to finish. As art director, I hit the ground running, developing a detailed storyboard based off the client's brief. Our design team then dove into character development, working to create the perfect balance in our hero character - I've never seen so many character options in such a short time before!
Because of the short timeline, animation had to happen simultaneously with design. The whole process ended up being pretty fluid. It took some long nights, but we produced something we were excited about in the end. Fortunately we had a super amazing team to rely on throughout the whole process!
Below are multiple variations on our hero gal by Emmanuelle, Tom and myself. Once approved, we referenced this frame as the basis of our design language.
Client: Old Navy
Directed by: Oddfellows
Creative Direction: Chris Kelly
Executive Producer: Erica Kelly
Art Direction: Sarah Beth Morgan
Animation Direction: Tyler Morgan
Design: Emmanuelle Walker, Tom Goyon,
Kenesha Sneed, Sarah Beth Morgan, Sofie Lee, Angie Son
Animation: Tyler Morgan, Jon Riedell, Kavan Magsoodi,
Ben Ommundson, Jake Armstrong, Alec Cummings
Music & SFX: Ambrose Yu