UnitedHealth Group: Maternal Child is the second spot in a campaign I art directed for UnitedHealth Group at Gentleman Scholar. It was a continuation of this project. The second time around, our pipeline was much more locked-in, so it was much simpler to organize and delegate. I was also very excited to be working with the ever-talented Ariel Costa for the first time, who acted as lead animator!
Because our studio was so busy at the time, I also had the pleasure of designing most of the spot, following many helpful brainstorm sessions with my coworkers.
Art Director: Sarah Beth Hulver
Designers: Sarah Beth Hulver, Peter Lee, Silvia Yom
Animators: Ariel Costa, Taik Lee, Lauren Tom
Compositor: Jonathan Moore
Stop Motion: Open the Portal
Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Producer: Nikki Maniolas
* Coming soon! *