ziply fiber
In this third installation of Hornet-Ziply home internet campaigns, I teamed up with Creative Director Corey Langelotti to create two energetic spots that showcase Ziply Fiber’s faster, friendlier, full-on greener brand image. In this first foray into live action for Ziply, we combined branded, high-octane 2D animation and high-spirited live action performances to create a wholly unique world.
In each spot, the narrative features a central character—Lucy and Lenny—who has their non-Ziply internet conk out on them. From a cold, gray world with a sad color palette, they’re instantly transported to a maximalist explosion of hyperactive energy in the world of Ziply internet. It’s this stark contrast that makes the transition sing.
The style is meant to be super energetic, bold, playful and fun with clean lines that portray the stability, reliability and clear picture of Ziply Fiber internet.
Design Exploration by Jiaqi Wang
Design Exploration by Kevin Kim
Design Exploration by Kevin Kim
Design Exploration by Jiaqi Wang
CREDITSDirector: Sarah Beth Morgan & Corey Langelotti
Client: Ziply
Agency: DNA
Production Co: Hornet
Managing Partner: Hana Shimizu
Head of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Executive Producer: Cathy Kwan
Production Supervisor: Dez Stavracos
Producer: Hanna Smith-Ide and Sarah Keshishian
Senior Editor: Anita Chao
Editors: Matthew Sandager, Dylan Leslie
Assistant Editor: Minseok Kim and Cole Bannick
Production Coordinator: Brandon Buikema
Storyboard Artist: Maria Chou
2D Prep: Hyo Bin Kang
Illustrators: Hannah Kim, Kevin Kim, Jiaqi Wang
Senior Animator: Sami Healy
Animators: Ty Enos, Hyo Bin Kang, Alex Deaton, Anna Taberko, Amalia Lage
Lead Compositor: Hyunjeen Lee
Compositor: Matthew Defranco, Ting-Jung Hsu, Emily Mai
VFX Supervisor: Evan Schoonmaker
Rotoscope: CG Lab
Color: Correct Company3
Line Producer: Joel Kretschman
1st AD: Rita Warkov
Script Supervisor: Anne De Wolf
Director of Photography: Ivan Abel
1st Assistant Camera: Nate Spengler
DIT: Jordan Bramlett
VTR: Josh Song
Art Director: Anthony Henderson
Art Assistant: Koren Harpaz
Hair and Make-Up: Sophie Ono
Wardrobe Stylist: Dayana Espinal
Gaffer: Michael Yetter
BB Electric: Chris Clarke
Key Grip: Balz Biellmann
2nd Grip: Thomas Sarvello
Prod Assistant: Tim Kuhl, Zulema Calixto, Jacob Akira
Covid Safety: Officer Robert Berman
Cleaning: Tech Siljian Silfa
Talent
Lucy Kiara Pace
Lenny Tim Rerucha
Hand Models (Mother) Yana Zinoyeva
Hand Models (Daughter) Amanda Polosino
Hand Models (Son) Ian Hernandez
Sound Design/Music: Jen Pague